This past Friday was Social Media Day, an annual holiday to recognize and celebrate the impact social media has made across the globe. Social media has changed communication for the better, allowing people to build relationships and communicate easier with one another.
Social media has not only created a positive impact for fostering personal relationships but also used by businesses to interact with customers and grow their customer base. Funeral homes are one such business that has seen tremendous benefits from utilizing social media as a way to market their firm and services.
Below we’ve collected some of the best pieces of advice offered throughout the eBook.
Understand Your Audience and What They Want
An important part of an effective social media marketing strategy is understanding who your audience is. This means assessing your audience and looking at what kind of content engages them and what does not interest them. By having a better understanding of your audience you can tailor your content to be relevant and useful to them.
Post and Share Valuable Content
Building on the first point, it’s important to post and share content of value. While you may think it is helpful to post content about your services and the great things you’re doing, this can ultimately have a negative effect. This is because people want content that entertains, informs, or provides them with some sort of value. If you continuously just post promotional work, your followers will lose interest in your page and eventually unfollow you to get away from the spam.
A great analogy to help understand this is when you think about how you read a magazine. While the publication may be filled with ads, many people skip past them to get to the content. A strategy that is used by professional content marketers is the 4-1 rule. This means that for every 4 pieces of content you post, you can post 1 promotional post. Having a strategy like this will allow you to establish your firm as an industry thought leader and become a resource people turn to for advice and guidance.
Pay To Play
Advertising on social media is an important part of your social media marketing efforts. While we may like to hope that every organic post can generate engagement and interest on its own, unfortunately, you need to pay to get the right people to see it.
The great thing about social media advertising is that you can target your ideal customer to make sure they see your posts. By advertising your services and promoting your posts, you can redirect your ideal customers to the valuable information you want them to see about you. Some of the ways you can filter your audience are through age, gender, language, location, and occupation. Each social media platform offers advertising features but Facebook is without a doubt the number one social media platform to advertise on.
Engage With Your Audience
Once you have begun posting content to capture your audience’s attention, it’s important to make sure you engage with them. This means answering questions they may have, liking their comments, and so much more.
You want to turn your social media channel into a place where people can come to ask you advice and receive great customer service. Your social media pages are essentially your virtual store front to help nurture leads and communicate with your customers.
Share Your Story
Make sure your social media channels share your story with your audience. Unlike traditional marketing that mainly promotes services and products, social media allows you to add a more personal touch to your firm. What makes your funeral home unique? What does your team do better than others? Social media is the place you can differentiate yourself from your competition.
What are your thoughts on funeral home social media marketing? Let us know in the comment section below.